Archway adds a guided patient experience to your existing website. Visitors get the answers they need. You get more consultations and better lead data.
The Problem
Most practice websites give patients two choices: fill out a form or call the office. Both assume the patient already knows what they want. Most don't. They have questions about cost, candidacy, process, recovery. And when they can't find answers, they leave.
95%
The average practice website converts 2-5% of visitors. The other 95% were interested but didn't get what they needed to book.
The Product
Archway drops a single button onto your website. When a patient clicks it, they step into a guided experience built around your practice, your brand, and your services.
Patients answer a few questions about their situation: what brings them in, what they’re considering, what worries them. The experience adapts in real time, surfacing information that actually applies to their case.
Based on their answers, patients get matched with the right provider on your team and see a clear next step. Not a generic ‘request a consultation’ form. A path that feels like it was built for them.
Your team gets a full patient profile before the first call: what they want, their background, their top concern, how they plan to pay. Coordinators show up prepared. Patients feel heard.
Why Archway
You could put a questionnaire on your website. But questionnaires don't convert. Conversion takes real work, and we've spent years learning what actually moves patients to book.
Every Archway funnel is a living system. We A/B test question order, copy, layout, and button placement on an ongoing basis. Small tweaks like rewording a question or moving a CTA routinely shift conversion by 2-4%. We run the experiments. You see the results.
Across every practice and specialty we work with, we’re learning what converts and what doesn’t. Which paths lead to booked consultations. Where patients drop off. What language builds trust. This data compounds. Every new practice on our platform makes every other funnel better.
Archway comes from engineers and designers who built onboarding flows at consumer tech companies with millions of users. There’s a real science to guided digital experiences: reducing cognitive load, timing the ask, handling objections before they become drop-offs.
Every funnel is custom-built to match your practice. Your colors, typography, tone, providers, and services. Patients never feel like they’ve left your website. Your brand, our engine.
How It Works
Our team designs a custom experience around your practice. Your brand, services, providers, and patient population. No templates. No generic forms.
A single script tag. Your developer or web agency drops it into your site. No redesign. No migration. Ten minutes.
From day one, we’re running experiments to improve your conversion rate. You get a live dashboard with every lead, every drop-off point, and every booked consultation.
Guided patient experiences convert 86-300% better than static contact forms. Every time.
86-300%
higher conversion from guided experiences vs. static forms
188 days
average patient decision timeline for elective procedures
95%
of website visitors leave without converting on a typical practice site
For Platforms
Running 10, 50, or 200 locations? Archway deploys across your entire portfolio. Each location gets its own branded funnel. You get centralized reporting on conversion performance across every site: which locations convert, which don't, and why.
Built for PE-backed healthcare platforms where every location needs to perform, whether they share a brand or keep their own.
Verticals
If your patients research online, compare options, and pick a provider based on trust, Archway is built for you.
We'll build a free mockup of your practice's patient funnel. Your brand, your services, your flow. See exactly what your patients would experience before you commit to anything.
Or reach out at hello@archway.health